This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.aussieoutbackemporium.com 


PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

  • Cookies: Data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit www.allaboutcookies.org.
  • Log files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (to the extent our payment processors provide and in accordance with their laws), email address, phone number, and home address. We do not explicitly store any credit card information except for the last few digits of your card to help identify the card used; however, we cannot make transactions with this information. We refer to this data as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud;
Provide you with information or advertising relating to our products or services, in line with the preferences you have shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns).


SHARING YOUR PERSONAL INFORMATION

 We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store—you can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy. We also use Google Analytics to help us understand how our customers use the Site—you can read more about how Google uses your Personal Information here: Google Privacy Policy. You can opt-out of Google Analytics here: Google Analytics Opt-out.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.


BEHAVIORAL ADVERTISING

 As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at www.networkadvertising.org.


SMS & EMAIL MARKETING

Upon your purchase or subscription to our mailing list, you may receive email communications and SMS promotions as part of our marketing efforts. You can opt-out and unsubscribe from our lists at any time. You may need to send an SMS to unsubscribe separately from the email communications. You will only be contacted via these channels if you have made a purchase or subscribed to our lists. You can unsubscribe at any time. We do not sell this information to anyone.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we detect a Do Not Track signal from your browser.


YOUR RIGHTS

 If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information provided below.

Additionally, if you are a European resident, please note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or to pursue our legitimate business interests listed above. Your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

 When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


CHANGES

 We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons.


CONTACT US

 For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email via the contact form on our website at www.aussieoutbackemporium.com